# MenuSprite brand data

Selected direction: **Slim rail**, with the **Arranger** pose. The sprite is the
little operator behind the Mac menu bar, actively customizing one of its items.

## Preserve the identity

- A lavender sprite peeks from behind the left side of a slim violet menu bar.
- One hand rests on the rail; the other adjusts the mint item in its center.
- Its eyes look toward the item being adjusted. Keep the friendly swept tuft.
- Recognizable system indicators anchor the bar to its macOS purpose.
- The main app identity is the complete sprite-and-bar composition. The separate
  character library contains optional sprites for users' own menu bar items.

## Reusable variants

| File | Use |
| --- | --- |
| `variants/menusprite-icon-light.png` | Primary light app-icon artwork |
| `variants/menusprite-icon-dark.png` | Dark app-icon exploration |
| `variants/menusprite-logo-flat.png` | Flat logo artwork on white |

These are generated raster master artworks, not vector SVGs or a completed Xcode
asset catalog. The backgrounds are opaque. Pixel-perfect icon exports, optical
size adjustments, and platform asset packaging belong to native implementation.
The user selected the Slim rail base; these new variants extend that direction.

## Palette and typography

Canonical web tokens are in `brand.json`: violet, lavender, mint, ink, and white.
The landing page uses Manrope for its friendly, rounded geometry and the system
sans-serif stack as fallback. Font files are self-hosted and their license is
included in `site/assets/fonts/`.

## Exploration references

`exploration/slim-rail-selection.png` records the selected treatment (top left).
`exploration/arranger-identity-study.png` captures the accepted active pose.
`exploration/sprite-library-concepts.png` preserves ten optional character ideas:
Peek, Bitwing, Droplet, Mochi, Comet, Bud, Batlet, Tilekin, Orbit, and Fold.
They are concept artwork for the future library, not implemented native assets.

The product name is MenuSprite. Peekaboo, Arranger, and Slim rail are design
direction labels, not alternative product names.

Do not revert to a letter S, a standalone mascot as the entire primary identity,
abstract unrelated sculptures, or a controller-like bar with oversized cutouts.

## Distribution

The downloadable brand pack contains these variants, this guide, and the manifest.
No open-source license or trademark clearance is asserted. Open sourcing the app
is a possible later decision, not something already completed.
